What is Martech ?

Martech is the blending of marketing and technology

Martech is the blending of marketing and technology. Virtually anyone involved with digital marketing is dealing with martech, since digital by its very nature is technologically-based. The term “martech” especially applies to major initiatives, efforts and tools that harness technology to achieve marketing goals and objectives.

The marketing technology landscape infographic above is an illustration of the broad mix of martech vendors, marketing automation and technology solutions in various digital marketing channels. 

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